Imex (Copy)

PROJECT DETAILS

Project: IMEX 180 Immersive Experience
Client: Carousel/Encore
Creative Director: Jeff McBride
Producer: Danny Holladay
Writers: Jonathan Horner, Danny Holladay, Jeff McBride, Mike Potter
3D Design & Animation: Matt Bowden, Rory Hyland, Jeff McBride
Sound Design: Sarah Krohn
Talent Agency: ASP VO
VO Talent: Rupa Krishnan

 ABOUT

This was such a neat project to work on with my good friends over at Carousel Motion. Together, we designed and executed the creation of a massive wrap around visual experience for our client Encore to use at the IMEX 2022 convention in Las Vegas.

Working with Encore’s team, we developed a voice over script, in tandem with a visual story, in preparation to guide trade show guests through a 90 second immersive experience calling them to believe in the power of transformation and be the change our world needs.

The 12x36’ 180° LED video wall surrounded the viewers as they felt the transformation from an empty trade show floor becoming a jungle, dipping into the clouds above the skyscraper of a city lead them over the edge to a stomach dropping dive down the skyscraper with a train on it!? Yep, a train ride down the side of a skyscraper into . . . space!